I help companies and brands get discovered. I craft strategy and content to make complex things understandable to the people who matter.
For more than a decade I've led content and brand strategy for some of the most technical companies around, including Sandisk, Western Digital, and Cisco.
My past work has been taking genuinely difficult subjects and crafting them into stories that land with the right audiences.
I direct teams of creative people to make social, editorial, and video content. And most recently I work with companies and firms on SEO, AI discoverability, content strategy, and brand positioning. The full path from "why can’t anyone find us" to "we're the answer people get pointed to."
Is your brand harder to find that it should be? Story not landing quite right?
Let’s talk.