I help brands get seen.
For more than a decade I've led content, social, SEO, and brand strategy for some of the most technical companies in the Fortune 500. I turn complex, hard-to-explain work into the thing that gets a brand found, understood, and remembered.
Based in Denver, working anywhere.
Featured Writing
Scaling the Memory Wall: Behind Sandisk’s High Bandwidth Flash for AI Inferencing
Interviewing the CTO to get the story, I unveiled High Bandwidth Flash, Sandisk’s most important innovation for AI to date.
Introducing: SANDISK Optimus™ | Sandisk
For the launch of Sandisk Optimus, I spoke with the product design team about how the products are custom tailored to their use: everyday performance, gaming, professional, AI.
An Enduring Legacy: The SD Card at 25
For the 25th anniversary for the small but mighty SD card, I interviewed one of the card’s creators to tell the story of how the SD card was invented, and then scaled from 8MB to terabytes of capacity in the same form factor.
Embracing the Post-Quantum Internet
I worked with two high-level quantum computing researchers to tell the story of their work to bring post-quantum cryptography to the entire Internet.
Cisco’s Silicon One
I authored the story of a billion-dollar breakthrough five years in the making — a new networking ASIC designed to power the Internet’s digital innovation for the next decade.
These Portable SSDs Are Designed to Move, Not Stay at Your Desk
For the launch of Sandisk’s new portfolio of SSD’s, I sat down with the design team to discuss the physical makeup of SSDs that are meant to be on-the-go with creators who use them.
The SD Card's Next Chapter Begins with SD Express
As a follow up to the 25th anniversary, I spoke to hardware engineers who designed the standard to reveal the next chapter of the SD and microSD card: SD Express.
How Western Digital Created OptiNAND, a New Flash-Enhanced HDD Architecture
I chronicled a historical and technical journey through Western Digital’s creation of OptiNAND, a once-in-a-generation innovation that will push drive capacities into the future and beyond.
How Hackers Made Millions by Phishing Your Bitcoin
I spoke with a security research team that tracked one of the largest surges in cryptocurrency theft since the inception of Bitcoin.
VIDEO PRODUCTION
Sandisk Reveals New Branding in NYC
On-site producer and photographer for NYC logo activation.
Live Event Brand Collab with ARIatHome
Producer and event/community manager for the live giveaway event with ARIatHOME.
Sandisk Malaysia Factory Tour
Script writer and video producer for Malaysia factory tour.
Live: Sandisk Anniversary Event 2026
Wrote the intro script for the live event.
Western Digital: Global Valley Series
Creator, producer, editor for Western Digital’s “Global Valley” series.
Western Digital: Encoded Series
Supervising producer and editor for Western Digital’s “Encoded” series.
Social Product Marketing: SSD Concept Video
Social media director. In this product concept video, the product is shown in an urban setting while content of what might go on the drive fits the drive’s dimensions, showing the drive’s dynamic nature to be on the move, not just on a desk.
SOCIAL MEDIA
As Director of Digital Marketing and Operations for Sandisk and Western Digital, I owned and grew global brand social channels end to end: setting strategy, orchestrating multi-stage calendars, directing copy, creative, and production, and measuring performance.
