https://owenlystrup.com/photography daily 0.75 2026-06-30 https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1519862926885-R33J3Y8CJVJJUO46PS37/owen-cl-123303-unsplash.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1519862926885-R33J3Y8CJVJJUO46PS37/owen-cl-123303-unsplash.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1741031941041-IGS8DFT209CNXM15PVUV/DSCF0580.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1610478071304-L0VTFPSTXINW4HM1KD3Y/DSCF9724.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1519862906300-QEI8S86KDQ804X011OYA/Wing_Desktop.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782509513327-9W0UCLZDTQXJ8LOYJ60E/DSC_0222+3.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782507829163-L4HU1N53EVIHQBR14G4B/owen-lystrup-_Ix2X5OWe7I-unsplash.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1610478096310-JVL2H7Q2CTCZJO0LNWFD/DSCF9707.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1519862916880-NGPXGPBMG3GD8VXKVA3E/owen-cl-128909-unsplash.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1519862932295-CPOZTS10YPYN27FIM3UB/owen-cl-277417-unsplash.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782509511204-TWCBR2KTUMANNVHWDTO3/Study-3.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1519862971064-VQ1X2KNTQ5UB6DRCSA05/owen-cl-285485-unsplash.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782507827165-S6COV4IEN8RFICWDETZJ/owen-lystrup-6vDctjBtBbg-unsplash.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782507827333-TRG5S72VADI08PAU0AZX/owen-lystrup-wpcNtQxu01E-unsplash.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782508863044-SPMKJS2GXY0SQ1ZN8ALR/DSCF6724-1.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782509509319-OJ9Z5IC4W63Z1EGP2ICF/19152.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782509509182-2WRV0RB3MXRBY3ARM18I/Gull_Booty_Fountain.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782509510326-XNU4NJ6I8CS6LDE8FFZX/Tuolumne_Bridge_Runner-2.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782509511419-J933ECISI16JZTAM76WL/Suit_Sunset2.jpg Photography https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782509514870-8FS5T4UOPMU6X4MLGHG5/DSCF8447.jpg Photography https://owenlystrup.com/about-2 daily 0.75 2026-06-29 https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1610440950532-E40L99DWKRVXDS2YKN45/Flash_Headshot_Test-7.jpg About I help companies and brands get discovered. I craft strategy and content to make complex things understandable to the people who matter. For more than a decade I've led content and brand strategy for some of the most technical companies around, including Sandisk, Western Digital, and Cisco. My past work has been taking genuinely difficult subjects and crafting them into stories that land with the right audiences. I direct teams of creative people to make social, editorial, and video content. And most recently I work with companies and firms on SEO, AI discoverability, content strategy, and brand positioning. The full path from "why can’t anyone find us" to "we're the answer people get pointed to." Is your brand harder to find that it should be? Story not landing quite right? Let’s talk. https://owenlystrup.com/contact daily 0.75 2026-06-26 https://owenlystrup.com/portfolio daily 1.0 2026-06-30 https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/a658c1f4-5143-4614-b03f-ab007a59337b/19152.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/835ef286-088c-44d4-91ce-6cb82417f7b6/Screenshot+2026-06-26+at+1.27.54%E2%80%AFPM.png Portfolio Interviewing the CTO to get the story, I unveiled High Bandwidth Flash, Sandisk’s most important innovation for AI to date. https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/057a29c6-6759-44fa-b6d1-e42aac3147b7/introducing-sandisk-optimus-image-v2.jpg.wdthumb.1280.1280.webp Portfolio - Make it stand out For the launch of Sandisk Optimus, I spoke with the product design team about how the products are custom tailored to their use: everyday performance, gaming, professional, AI. https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/f39969d7-7b79-4a6c-a7bb-12adaffffdbd/Screenshot+2026-06-26+at+2.54.51%E2%80%AFPM.png Portfolio - Make it stand out For the 25th anniversary for the small but mighty SD card, I interviewed one of the card’s creators to tell the story of how the SD card was invented, and then scaled from 8MB to terabytes of capacity in the same form factor. https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/61bcb07d-80c8-44ab-9b5f-e2c0ed5d5d28/Quantum+networking+protocol Portfolio I worked with two high-level quantum computing researchers to tell the story of their work to bring post-quantum cryptography to the entire Internet. https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1610498663116-R3I5S1W1GGCKFPEGCZW6/1*vvpDOSJorRCn560tu3jrMA.gif Portfolio I authored the story of a billion-dollar breakthrough five years in the making — a new networking ASIC designed to power the Internet’s digital innovation for the next decade. https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/c0b56881-ae62-48a8-aa20-fde023f763a8/these-portable-ssds-are-designed-to-move-not-stay-at-your-desk-01.png.wdthumb.1280.1280.webp Portfolio - Make it stand out For the launch of Sandisk’s new portfolio of SSD’s, I sat down with the design team to discuss the physical makeup of SSDs that are meant to be on-the-go with creators who use them. https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/2096e243-1c91-4798-9459-bafea6f96d2c/Screenshot+2026-06-26+at+3.11.56%E2%80%AFPM.png Portfolio - Make it stand out As a follow up to the 25th anniversary, I spoke to hardware engineers who designed the standard to reveal the next chapter of the SD and microSD card: SD Express. https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/27cf9295-c43f-49ea-8227-e5bd0af3c29c/OptiNand-Article_Header.jpg Portfolio - Make it stand out I chronicled a historical and technical journey through Western Digital’s creation of OptiNAND, a once-in-a-generation innovation that will push drive capacities into the future and beyond. https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1610499285507-KHFIHPUR12V7EID74H9D/Screen+Shot+2021-01-12+at+5.54.35+PM.png Portfolio I spoke with a security research team that tracked one of the largest surges in cryptocurrency theft since the inception of Bitcoin. https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782505299577-WLHBUJ5HGZS8Q0GKFFC7/Screenshot+2026-06-26+at+2.16.25%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782506403627-0CG87OL67XBKC2QFA4SO/Screenshot+2026-06-26+at+2.39.58%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782506487412-T108SLO4GECXUQEUF5SW/Screenshot+2026-06-26+at+2.41.24%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782505313554-YN5WVRD8V85G8PDVGRVE/Screenshot+2026-06-26+at+2.16.45%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782505313584-B35R4XZ6JIATNKY8YL2Z/Screenshot+2026-06-26+at+2.17.45%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782505314759-B1OZUER992461HJO22C6/Screenshot+2026-06-26+at+2.17.55%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782505345360-VDZAW56PXRI2BI0D8EUU/Screenshot+2026-06-26+at+2.22.21%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782505314907-FLEP7SEJT48M20WKJF3I/Screenshot+2026-06-26+at+2.18.02%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782505315972-WCHWS3JUYOJES4BDC9G2/Screenshot+2026-06-26+at+2.18.18%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782506444612-M7N2XSJPH8ONGF37BLXT/Screenshot+2026-06-26+at+2.40.39%E2%80%AFPM.png Portfolio https://images.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/1782506462110-IYK1JC5VSG6V2RV53TLV/Screenshot+2026-06-26+at+2.40.57%E2%80%AFPM.png Portfolio https://video.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/8fba246f-31d7-4011-bf8e-a86a305c11a2/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5a95f51c365f02ea8f6e3126/8fba246f-31d7-4011-bf8e-a86a305c11a2/thumbnail Portfolio Social media director. In this product concept video, the product is shown in an urban setting while content of what might go on the drive fits the drive’s dimensions, showing the drive’s dynamic nature to be on the move, not just on a desk.